Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product; to the client they’re the point of recognition on which their branding hangs – and to us designers they represent the challenge of incorporating our clients’ ideologies into one single graphic. Advertisement No wonder, then, that logo design features so prominently in our lives.
In an age where everyone must have a website to support their product, service or the company behind it, the demand for a top-class logo has never been higher. More examples of logo design are out there than ever before, and with that comes the challenge of being different.
How do you create something original that stands out in a sea of identities? And how do we create something quickly while retaining quality?
Creating a logo design isn’t just about creating a pretty visual. What you’re doing, or taking part in, is developing a brand and communicating a position. It makes sense, then, that the first step in creating a logo design should be to research these concepts.
Involving the client at this early stage is advised, as your interpretation of their brand may be different from theirs, and it’s essential that the message is clear before any actual designing takes place.
If you’re struggling for ideas, try looking up key words in a dictionary or thesaurus or searching Google images for inspiration. If you keep a sketch book then look at previous drawings – you’re bound to have unused ideas from previous projects, so you may already be sitting on the perfect solution.
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We give you an unconditional guarantee that if you are not delighted with the finished result we will not charge you money. No questions asked! Please give us as much detail as possible. This will make the design process more effective.